Latifahomarr's Blog

Archive for the ‘publications’ Category

The view of electronic book by ipad.



E-book is popular item now and by iPad launched, e-books become more efficient. E-book refer as electronic book . Ebook is under electronic publishing which define as the presentation of electronic documentation on digital displays.(Romano,2002) E-book production have similar process with normal printed book but its only added converting the files into format that readable in any type of technologies as Adobe Acrobat Portable Document Format.(PDF).(Romano,2002) One of the reason Ebook is crucial because of the demand space in America’s. The static show about 122,000 libraries in America.(Romano,2002) The first attempt of electronic book is when Apple Computer launched the Jurassic Park book as electronic in 1991 using PDF.(Romano,2002)

E-book vs Printed Book.
The most influence benefit gain from e-book is more cheaper (Hijazi and Cash,2003) and environmental safe. Because of globalization,any document digitalized in the Internet could be readable in anywhere . Digitalized of documentation saved the environment by involving less used of paper from tree.(Haris,1999 cited by Hijazi and Cash ,2003)

Problems with Ebook.
The most common issues with e-book is the screen.(Romano,2003) The Internet come from computer ,laptop ,phone or any type of technology is very static and could be small. But to fix the problem, Rocket Book a producer of E-book in America try to give variation to the customer by examine what customers expectation in a real book to adapt in electronic book.(Romano,2003) Some of the function includes to highlight the text,bookmark pages ,browse index or write notes in the margins.(Romano,2003) Also , the used of Dynamic HTML(DHTML) that gives variation to designer in creating their websites to publish electronic publishing(Hijazi and Cash,2003) could help make the pages more interesting to be browse. Combination of HTML and DHTML gives the designer more options as user allowed the view the websites as desktop and multimedia application.() Million of people now can create they own websites(Hijazi and Cash,2003) and HTML a code build up the websites could be create as simple in a note pad in normal Windows.(Hijazi and Cah,2003)

Cultural change.
E-book is become popular recently but printed book been used back in the early civilization.There is problem how the user to adapt with cultural change from normal book that they could hold to electronic devices. Cultural change is more difficult to handle rather than technological change but both user have to be persuade to change their cultural habits.(Young,2008) The attempt to make electronic book as similar to a normal book by the portability, readability and the convenience.(Young,2008) The attempt to designed the electronic book as appealing as normal book is doing because to minimise the need for cultural change. (Young,2008)

Romano,2003, E-books and the challenge of preservation,Microform and Imaging Review,vol.31,no.1,pp.13-25.

Hijazi,Cash,2003,E-publishing what is available? ,ASCUE ,Proceedings of the 2003 ASCUE Conference,South Carolina,June 8 – 12, 2003.

Young,2008,Beyond the flickering screen: Re-situating e-books,Journal Media Culture,vol.11,no.4.


Burger King advertisment show sexism.


Gender Stereotype and Sexism.

Advertising suppose to sell the brand as its role that can influence us ;the world views ,knowledge , motivations ,experienced ,expectations and sense of identity. (Wolin,2003) Sense of identity is the main impact to the consumer in choosing the brand.Choosing brand could be hard for anyone and the advertising should be interesting enough for consumer to pay attention. Advertiser use characterization also what we call stereotype to spread the message through advertising as faster and cheaper as they can.(Harker ,Harker ,2002)This is includes to use sexism portrayal for women also man.  As the sibling of  Harker argue, research find that gender streotype happen to men and children.Gender stereotype relates to sexism by the female portrayed in advertising as unintelligent,modest (Browne, 1998 cited by Harker ,Harker ,2002) or overused the sensuality as women. Males portrayed as  strong and power ( Browne, 1998 cited by Harker ,Harker ,2002 ) even its a nudity advertisement. This is typical character of males and females in advertising in the present. Its producing a general idea related to sex-linked traits and gender roles.(Browne, 1998 cited by Harker ,Harker ,2002) Females and males have a boundaries from each other character as females cant have males attitude and as males cant have females behavior. This is happen because as what Harker state ,the need to pull attention is greater than offending humankind.( 2002)

Sexism between females and males.

But in analyzing how insulting sexism is,let take a look how males and females accepting sexism. There is argument between males and females about the use of sexism ( LaTour and Henthome,1994 cited by Wolin,2003) female are the one find the sexism is more insulting than men. (Ford ,LaTour and Lundstrom ,1991 ; Jones ,Stanaland and Gelb ,1998 ; Landstrom and Scimpaglia,1977 ; Ressi and Ressi ,1985 cited by Wolin ,2003) Sure the thought is women is being used to satisfy men,which are true .But why there is argument about females accepting nudity as males did but tense come from nudity to males from females.(La Tour ,1999 ;Simpson ,Horton ,and Brown,1996 cited by Wolin 2003) This is also mean that females are pleasure and satisfy by sexism of men. But how sexist is sexist could be measure up.Its depend to people to analyze.

Sexism in Moroccan.

Beside sexism using nudity of males or females,there is objectification method use the same concept ,sensuality but in the less way. Objectification is focus on one body part such as the lips ,the eye or the legs.( Chafai , 2008 )This approach seems acceptable in Britain also Moroccan than tied to conservative way of thinking. (Chafai , 2008) Nudity and kissing is restricted in Moroccan but sexy pose by Western celebrities is accepted as long the model used is not Moroccan model.(Chafai ,2008)

The concepts or gender as females and males also countries as Morrocan,is to clarify how sexism is accepted and sexism is a trick by the advertiser to attract attention. That a good thing about modern audiences,options to ignore the advertisement and have voice raised up about the irrelevant of sexism.Sexism is subjective because its hard to please everyone in the community. But this is good news,gender stereotype rhetorically lesser (Chafai ,2008) but sexual abused is in tense now.

References :

Wolin,2003, Gender issues in advertising:an oversight sythesis of research 1970 -2002,Journal of Advertsing Research, vol.43,no.01,pp.111- 129.

Harker ,Harker , 2002 ,Gender portrayal in advertising: Another role of the dice,ANZMAC,Melbourne,2-4 December.

Chafai,2008,Gender and the Language of Advertising,DM Verlag Dr. Müller.


Top Posts