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Archive for the ‘new media’ Category

Various type of social networking. Which one to trust?


Online media in general
The similarity which this blogging is the user control the content. But how much the flexibility of the content could be control. As well we know,there is so many fakers in social network and this is related to the credibility of the content itself.The credibility of the content could be analyze in various way.

Credibility in general
Credibility is being study by the presented of the message.(Metzger et al,2003 cited by Kang,2010)Beside understanding the message, consumer behavior show that,the user will find the media is more credible when the user only use it as primary source.( Flanagin and Metzger , 2002 ; Johnson and Kaye ,1998 ; Kiousis ,2001 cited by Kang,2010) Credibility also study in trustworthiness and expertise.(Kang,2010) Credibility also measured by the level of interactivity between the user and the organization. ( Lenhart and Fox,2006 cited by Kang,2010) When the text quality is higher,the source of text become credible.

Online media vs Traditional media.
Pew Research Center Survey show in America,1/3 internet user used online media as source only minority use traditional media and 8 out of 10 America in age of 17 and older agree internet is important to find knowledge.(Forbes,2010)This enough to show how public rely on social media as Facebook,Twitter and especially blogs. Blog rated as more credible than traditional media. (Banning and Sweetser ,2007 cited by Kang,2010)The reason why blog is more prefer because the character of blog as more independent and give more point of view compared to traditional media. ( Scoble and Israel ,2006 cited by Kang 2010)Traditional media have less transparency and thats make blog more favorable(Kang,2010) also the audience see the credibility of blog by the transparency, passion and the originality of the text.( Kang,2010)When we talk about blogs,passion of the author to write about the issues is crucial for the audiences.There is also behavior of the audiences to choose various kind of information and blog offer more variety than Facebook and Twitter.(Kang,2010)The audiences schema information about certain issues will influence their preferred blogs also the effort of the author to shape the text been consider as the credibility(Kang,2010)The subject study also very important .(Johnson and Kaye ,2009)There is also argument about traditional media author that could lie in their profile. (Kang,2010) But also argument about blog as no fact check about the information given.(Kang,2010)

Facebook vs blog
Twitter function is similar to Facebook,as it series of updated status.But Facebook its more towards friends and family as to people who know in the real life.(Kang,2010) Twitter applying the same concepts but Twitter is so significant until the role is changed toward following celebrities,politician and popular person. Facebook application allowed the user to control and participant with the subject discuss more than the blog.(Kang,2010) Even there is space for commenting and interacting between the reader and the author in the blog but Facebook is more engaging.(Kang,2010)

Kang,2010,Measuring Social Media credibility: a study on measure of blog credibility,Institute for Public Relation.

Forbes,2010,Measuring consumer perceptions od credibility,engagement,interactivity and brand metrics of social network site, Louisiana State University.



Twitter reported several crashed for different events.



Web 2.0 is transform the online media escape.(Forbes,2010) Online social networking focus to build up and portrayed social relationship among peoples who share interest and activities. (Ishak ,2009) Between both of this which one is better? Macro or micro blogging tools? Both are complement to each other. Without blogging,there is no Twitter and without Twitter,blogging still crucial. Twitter is more to updated status with 160 characterized but with blogging,the limit are none.Let’s use the information value by Kress and Leuwen to better understand. Information value suppose to be in one document in modern era,anything is possible.Twitter could act as ideal,act as abstract to share little information about the article. To know more about information,article should be read and this is the role of Blogging.This is call real when the content is fully discovered.Politics now is a form of publicity and as much celebrities get attention as that politicians need attentions. 2008 is a great year when social networking act as one of campaign tools.(Gong) As we know, the government loss the majority in the Parliament to opposition party.(Gong) The close answer why the government loss because opposition start using social networking and government denied the ability of blogging.(Gong) One of the positive impact of social networking on Facebook or Twitter is the raises of opinion leader.(Gong) Social networking is consider a market place now when everyone like to take opportunity to participant in a free publicity. Opinion leader describe someone have a serious interest in anything by searching the information in any form of media and then distribute to other.(Gong)Opinion leaders could be anyone in the raising of knowledge without borders,it could even among friends. Social networking is directed to community online with social relationship and common interest. (Ishak,2009)Another great thing about alternative media is no one could control especially in Malaysia.China, Myanmar,Singapore is a media controlled state in every form of media unlike Malaysia.(Gong) The state controlled the mainstream media by enforcing law to revoke the permits if the content its oppose the permit agreement.(Gong) So,opinion leaders you can talk anything as long its not controversy and offenses. Malaysia consume digital media a lot (Nielsen Global Online Consumer Survey cited by Ishak,2009) and this is benefit to pilitician should obtain in order to tackle their present and new supporters.Also a good way to introduces themselves back as politician to win back the old supporter.There is also an urge for sociologist to develop their knowledge in this new technology.(Gong) There is argument that politician is not using Twitter in fully because politician only updated the status but not communicated with people who reply it.(Mccroskey,2009) But because the people will have the discussion and presented the message,(Mccroskey,2009)this is another reason the arise of opinion leaders.


Forbes,2010,Measuring consumer perceptions of credibility,engagement,interactivity and brand metrics of social networks sites, Louisiana State University.

Ishak,2009,The impact of social networking,viewed on 15 october 2010.

Gong,2009,Internet politics and state media control:candidate weblogs in Malaysia,Standford University.


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